Republican Rule has failed and the American Voter is primed for change. The possibility of a Democratic landslide in the 2006 mid-term elections is possible but the right campaign is needed to set the mandate in motion. The thirty second commercials you are about to watch represent three examples of a possible ninety-nine spots, already written, that can be produced quickly, easily and inexpensively.

Accountability is at the center of the 99 Better Ideas Strategy. One by one, this modular campaign hits hard on Republican policy disasters while simultaneously positioning the Democrats as having their "better ideas" rejected by an obstinate, conservative majority. The greatest strength of this strategy is its ability to be a potent negative campaign at the same time that it delivers a positive brand message about the Democrats as the party of "better ideas." A negative wrapped inside a positive.

Versatile, Flexible and Modular, 99 Better Ideas can be fine-tuned for any issue, any region, any candidate race. As you will see, the commercials use a "donut" technique (the spots have a "hole" in the middle) wherein the fundamental argument remains the same for each commercial, but the relevant issue gets "plugged in" to highlight a specific Republican policy failure.

The Website closes the loop. 99BetterIdeas.com will make good on its name by presenting a total of 99 better ideas offered by the Democrats that were rejected by the Republicans in the last five years. In this way, it not only becomes a tool to promote Republican failures on the internet, it provides the blogosphere with the enough raw material to launch an independent effort of their own.

The progressive Net Roots will support these spots and provide essential earned media work by blogging about the campaign across the country. In fact, the only group to have a stronger reaction than the progressive Net Roots might be the Republican Media Empire which could react vehemently and spread the campaign across the talk show circuit like a rash they can't stop scratching. All the while, exposing moderate and independent voters to an inspirational reason to vote for Democrats and against “Republican Rule.”

Hit hard, hit late is a tried and true political strategy. The 99 Better Ideas campaign pulls no punches with failed Republican policies and the commericals can be up and ready to go for the last three weeks in October, 2006. It has the potential to catch the Republicans off guard, leaving them no time to respond, and explode the myth that Dems can't pack a punch by projecting an affirmative image of strength and conviction.

The right campaign at the right time can write history. The current administration has never been more vulnerable and the 2006 mid-term elections represent a critical opportunity for Democrats to seize the day.

The time to create a Democratic Party mandate is now!

Thank you for your time.

Sincerely,                                                                          

Adam Klugman and Dennis Marker

Better Ideas and all accompanying media materials are the intellectual property of Adam Klugman and Dennis Marker.
All spots Copyright © 2006 Adam Klugman & Dennis Marker